Francisco José Sarabia Sánchez

Prof. Dr. D. Francisco J. Sarabia Sánchez

Catedrático de Marketing (Comercialización e Investigación de Mercados).

Tel. 966 658 707

E-mail: fransarabia@umh.es

Despacho:2.3 La Galia –Campus de Elche

Titulación: Licenciado en Ciencias Económicas y Empresariales (U. de Murcia).

Doctorado: Doctor en Ciencias Económicas y Empresariales (Universidad de Murcia)

Líneas de investigación: Consumo y consumidor, marketing social, sostenibilidad y salud

Publicaciones relevantes: (en los últimos tres años)

Sarabia-Sanchez, F.J., & Cerda-Bertomeu, M.J. (2018). Expert stakeholders’ expectations of how the public sector should act in place branding projects. Journal of Place Management and Development, DOI: 10.1108/JPMD-04-2016-0026.

Vila-López, N., Kuster-Boluda, I., & Sarabia-Sanchez, F.J. (2017). Designing a packaging to promote healthy and low-fat foods: Adolescents versus young-adults. Food Research International, DOI: 10.1016/j.foodres.2017.06.063.

Rodríguez-Sánchez, C., & Sarabia-Sánchez, F.J. (2017). Perceived risk of urban water consumption: Scale development, validation and characterisation in Spain. Urban Water Journal, DOI: 10.1080-1573062X.2016.114817

Sarabia-Sánchez, F.J., & Cerda-Bertomeu, M.J. (2016). Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development. Place Branding and Public Diplomacy, DOI: 10.1057/s41254-016-0017-7.

Cerda-Bertomeu, M.J., & Sarabia-Sánchez (2016). Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis. Place Branding and Public Diplomacy, DOI: 10.1057/s41254-016-0016-8.

Sarabia-Sánchez, F.J., & Rodríguez-Sánchez, C. (2016). The role of credibility and negative feelings in comparative perceptual bias related to environmental hazards. Journal of Environmental Psychology, DOI: 10.1016/j.jenvp.2016.04.011

13 marzo 2018